PUBLISHED: DEC
13TH, 2018 - 7:01PM (EST)
UPDATED: DEC
14TH, 2018 - 8:37AM (EST)
A Santa Claus for a new generation may not look
like himself - or possibly herself - at all.
A survey of 4,000 people in the United States
and United Kingdom by graphic design company GraphicSprings asked respondents
what a "re-branded" Santa would be like.
More than 29 percent of Americans who answered the
survey said they thought 2018 Santa would be female (10.6%) or gender neutral
(18.6%). The UK response was similar.
Among other popular changes, voters thought the new
Santa would have an iPhone (9.2%) and wear sneakers (8.3%) as he traveled in
his flying (13.8%) or electric car (10%).
And forget the elves: 16.5% of survey respondents
said Santa should use Amazon Prime to fulfill the wishes of children around the
globe.
The new-look St. Nick would also be a tattooed
(7.35%) beer drinker (6.2%) with a new haircut and a better diet.
While the dream of a different Santa is a fun one
to envision, more than 70 percent of those surveyed prefer him just the way he
is
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