Though the date lacks the pizzazz of the lucky sevens (07/07/07), that isn't stopping marketers, mathematicians and the marriage-minded from dressing it to the nines.
Lottery users will undoubtedly try their luck by playing 999 Wednesday, and a lucky mother might see herself profiled on the news should she give birth at just the right time: 9:09.
So why not get in on the act?
After all, you're unlikely to experience another single-digit date in your lifetime. The next one won't roll around for 92 years -- until 1/1/2101.
In China, more than 10,000 couples were expected to register their marriages in Beijing on Wednesday and 6,000 more couples were set to tie the knot in Shanghai -- even though it's a weekday, said the Xinhua news agency.
That's because Chinese culture considers the number nine auspicious. In major Chinese dialects, the word for "nine" sounds similar to "longlasting."
Marriage also will be on the mind of many around the world who hope the date will translate to a life on cloud nine.
Ditto for Australia. The state of Queensland has reported a threefold increase in the number of couples tying the knot.
Those who like to play with numbers will have a field day on 09/09/09.
The date falls on a Wednesday in September, both of which have 9 letters.
September 9 also is the 252nd day of the year. 2+5+2=9
In addition, if you multiply a single-digit number by 9, the resulting two digits add up to 9. Consider: 8x9=72 7+2=9
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