It’s so interesting what makes a movie popular or a bomb.
Is it really all about marketing? Word of mouth? Critical reviews? Storylines?
Well, it’s not really critical reviews, is it? Some of the most critically acclaimed movies were box office sleepers.
In my opinion, it’s all about marketing and word of mouth. Signs didn’t do very well at the box office. I loved it though. I think it was word of mouth that scared people away on that one. Most people went to see it because they thought it was going to be about aliens, and it wasn’t.
John Carter was a complete flop for Disney. That was super poor marketing. They couldn’t define, in the movie trailer, what it was about. I saw it a few weeks ago. I thought it was alright. Not flop worthy. The Lone Ranger is a big flop too. But why? I haven’t seen it but I’m guessing that Tonto might be a little too quirky.
It’s also interesting to me what determines a smash kid’s movie. OK, so anything by Pixar is pretty much guaranteed to be great. But they are almost completely driven by marketing and reputation. And do you ever wonder who, how and why a movie’s characters are chosen to be marketed? Who (originally) picked the characters from Star Wars to become action figures or other kinds of toys?
Not surprisingly, I actually have a reason for bringing all of that up. I have to confess that I have minion love. BIG minion love. You know, from the movie Despicable Me? The minions were awesome little characters! I was SO disappointed that Universal never marketed them. There are NO little plastic minion figures. Phooey. Happily, it turns out that I am not the only one who feels that way about the minions! I bet they took Universal by surprise too! Anyway, now that Despicable Me 2 is out…there are tons of little plastic minions to buy!! I’m SO HAPPY! I haven’t ever collected little movie figurines, but I AM going to have ALL of these!!
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