Loyalty

Brand loyalty and/or company loyalty is such a funny thing.

I don't think I've ever used anything except Crest for toothpaste. Different flavors maybe but always Crest.

If I have to purchase boxed Mc and Cheese, it's always Kraft.

I would choose Costco over Sams Club any day. Given the choice, Target would always win over Walmart.

90% of the time, it's a matter of service. If your service is great and your product is meh, you'd still stick with them. Their product and pricing could be great but if their service stinks, you'd ditch them if you could. I've shopped at other more expensive stores just because of their great service. I stick with my expensive dentist because he's so kind to me and I really need that.

Treat your customers right.

A   L*O*N*G  time ago, we used AT&T for our telephone service. I hated them. Worst customer service. I was never so happy to ditch a company when I canceled my land line, 14 years ago. Shortly after that, they started sending me all these great promotional deals and come back and you'll save $$. All I could think was, if you cared about my business when you had it, I might not have left! Boneheads. Anyway, I'll never, and I mean never, use AT&T again.

When we switched our cell phone service from Sprint to Verizon, they never asked why or if there was anything they could do to keep me as a customer. After 10 years you'd think they would be curious why they were losing me? Nope. That's fine. I'll never go back to them. Worst customer service.

Last February we ditched cable TV. Now we just stream everything. Netflix, Hulu, Disney. We've been with that cable company for 20 years. We kept our internet service though. Last month we started getting weekly junk mail from them. We miss you! Come back! Look at this great deal! Blah, blah, blah. This really irritates me. I was a customer of yours for 20 years and you never once offered me a great deal. New customers get all the great deals and free phones. But your loyal customers don't get squat. That doesn't seem like good business. Maybe you wouldn't need so many new customers if you just treated the ones you have, better. Hmmmm.